Barriers to Commercialization symposium [RE-wrenches]

[Holt Kelly]

Hello Allan,
My humble opinion is the true barrier lies in the one point you wrote re:
the solar thermal panel. The acceptance of PV/RE as main stream products in
the U.S. will come when we can answer this question: Why will a guy buy a
$40,000.00 Rolex watch when he can get the time for free? The answers are
there. We need to make the products/processes of RE "sexy". Not an easy
task, but if it was easy everybody would be in the business. I personally
don't think that subsidies and government programs would have as high an
impact on the demand for RE than a really well crafted process of making RE
much like the color TV of the early 60's. I hesitate to use the word
marketing because of the connotations it brings up of Madison Avenue geeks
trying to come up  with jingles/billboards..... other intellectual pollution
that I personally can do without. We can do the job. Recommended reading
"The Wizard of Ads" and "Secrets of the Wizard of Ads" by Roy H. Williams
(www.wizardofads.com).
Good luck in your conference. I appreciate you taking your time for the
cause. Please let us know how things went.
Holt E. Kelly
Holtek Fireplace & Solar Products
hkelly6 at ibm.net
500 Jewell Dr.
Waco, TX. 76712
254-751-9111

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