phonebook advertising for PV [RE-wrenches]

[matthew tritt]

Keith,

Don't you just love the Yellow Page people? Every year they tell you what a
great spot you're going to have in the book, why not color?, up-sizing is
only this much, our art department is the GREATEST, etc., etc. It's a little
war in our local book, obviously the same people are selling to the
competitors.

Last year, my ad kicked-butt! This year it might as well be in the used car
pages. :-( And  for only $250 a month! Most of my bus. is from referrals
too, but you've still got to be in the book.

Matt T
----- Original Message -----
From: "keith" <kcronin at lava.net>
To: <RE-wrenches at topica.com>
Sent: Monday, February 10, 2003 5:32 PM
Subject: phonebook advertising for PV [RE-wrenches]


> Hello Wrenches
>
> It is that time of the year for the phone book people,  tout how great
> it will be to put a larger ad in the Verizon Yellow pages.  I always get
> calls for solar hot water, which is not what we do here.  I asked last
> year to create a separate heading for PV only!  They tricked me into
> going for a larger ad, only to tell me 2 weeks after the ink dried that
> they couldn't put me in a separate heading.
>
> How is everyone's ad doing?  Especially in California?  Do the ads work
> with all of the pre publicity from the "energy crisis"?  Is there any of
> you who can say it really has an impact on their businesses?  A lot of
> tire kickers? Price shoppers?
>
> Thanks in advance for your responses!
>
> Keith Cronin
> Island Energy Solutions
> 318 A Kuulei Road
> Kailua, Hawaii 96734
> 808-262-3268 Tel
> 808-263-0338 Fax
> www.islandenergy.net
>
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