Referrals and Service Calls [RE-wrenches]

[Joel Davidson]

Dear Roy,

Working in RE challenged areas is a real challenge. Tax credits and buydown incentives
are often non-existent. Customers are scarce and skeptics are many. Travel to job sites
is farther. Volume is low and discounts are harder to get. There are few skilled RE
people to collaborate with.

When I started using wind and PV and selling PV in the 1970s, I lived in the Ozark
mountains of northwest Arkansas so far back in the woods we used hoot owls for
roosters. I felt like a lone candle in the darkness, but I got the word out through
magazine articles which was the best media at the time. If you have photos of your
work, post them on your web site. Wrenches can look at a power center setup and wiring
and get a pretty good indication of your work. More importantly, customers can see your
work (marketing 101).

Best regards,
Joel Davidson

"Roy Butler, Four Winds RE" wrote:

> Hi Joel,
>     You make a good point there but how about those of us who work in"RE
> challenged" areas? Where our systems pass inspections and the test of time with
> flying colors...but no other dealers get to see that? Unfortunately, that's the
> position I'm in here in NY. This is my 5th year of business....accumulating lots of
> good codeworthy systems to my name....and damned few "RE industry" witnesses.
> Working out in the sticks has it's pros and cons I guess!
>     So....with that said.....good luck with your list!
> Roy Butler
> Four Winds Renewable Energy
> Arkport, NY
>
> Joel Davidson wrote:
>
> >  How do I know? Because I've seen his or her
> > work in person or in pictures or talked to other installers or customers who
> > recommend their work.
>
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