Trace name [RE-wrenches]

[allan]

I think we should have a contest for the best 20-second ad copy for a
Xantrex commercial.  Best entries get published in HP.
Allan
-----Original Message-----
From: Ian Woofenden, Home Power <ian.woofenden at homepower.com>
To: RE-wrenches at topica.com <RE-wrenches at topica.com>
Date: Monday, December 04, 2000 12:48 PM
Subject: Trace name [RE-wrenches]


>
>Hi All,
>
>>although she's probably not still
>>there since Trace was bought by that drug or biotech company with the dumb
>>name...
>
>There have been a lot of jokes going around about the name, both inside and
>outside the company. I was pleased to get a bit of background on it from a
>Heart employee last month.
>
>Apparently the company (Xantrex) was started on the Sunshine Coast in
>British Columbia by an American in Canada avoiding the Vietnam War. The
>"Xan" in the name comes from "Xanadu", the Shangrila-like place in
>Coleridge's poem "Khubla Khan". "trex" was to be something like
>"electronics", and sounds sort of techie. So the whole name was supposed to
>mean "electronics from heaven".  Good story. Wonder if it's true... ;-)
>
>Too bad it sounds like a tranquilizer.
>
>Ian
>
>
>
>Ian Woofenden <ian.woofenden at homepower.com>, Fax: 360-293-7034
>Associate Editor, Home Power magazine, The Hands-On Journal Of Home-Made
Power
>Editors are Professional Idiots - We misunderstand text so our readers
won't.
>
>HP subscriptions: $22.50 per year, PO Box 520, Ashland, OR 97520 USA
>800-707-6585 (US), 541-512-0220, or download current issue at
><http://www.homepower.com>
>
>
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