[RE-wrenches] sales to-date

[Keith Cronin]

Hi 

While I don't dismiss sales from year to year as one of the metrics for gauging the state of things, perhaps in lieu of the top number, could we focus on the bottom number?
Could we also see where these sales are coming from- referrals from existing loyal fans or hard earned marketing dollars?
What are your customer acquisition costs?- what did it take in "profit" dollars to find and install your last system?

On the "sizable" project concept (no offense John)- one of the often overlooked KPI's- can we carry the financial water for the duration of the project, when we are juggling multiple 50kW opportunities? 

Cash flow on these large projects is another relevant metric as materials will consume over 70% of the projects costs....even with 50% down, you can still be behind the 8 ball.




________________________________
From: "CVSOLAR at aol.com" <CVSOLAR at aol.com>
To: re-wrenches at lists.re-wrenches.org
Sent: Sunday, May 31, 2009 5:24:15 PM
Subject: Re: [RE-wrenches] sales to-date

Marco,
  We would have been slightly below last year but landed our first
sizable commercial job (50 kw) so now we are way above last year,
 
John
Blittersdorf
NABCEP Certified Solar PV Installer
Central Vermont Solar
& Wind, LLC
104 River Street
Rutland, VT
05701

802-747-0577
802-773-0924 fax
802-770-8625 cell
www.cvsolar.com



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