Marketing issue [RE-wrenches]

Wed May 21 17:36:14 PDT 2003

In other more established industries manufacturers tie warranty length
or validity to professionally qualified, trained, and identified
(certified, licensed, approved etc.) installers.

Ezra Auerbach
DragonSun Consulting
Morewater Road
Lasqueti Island, B.C. V0R 2J0

ezra at lasqueti.net
250 333 8650 voice
250 333 8670 fax 

-----Original Message-----
From: Greg Egan [mailto:gegan at renewalaska.com] 
Sent: Wednesday, May 21, 2003 4:36 PM
To: RE-wrenches at topica.com
Subject: Re: Marketing issue [RE-wrenches]

Wrenches,

I just got off the phone with Robin Gudgel at Outback. We we're
discussing a certain retailer from Texas, and pricing. He asked me to
post this message to the list. (Chris Freitas is out of town)

In short, he explained to the dealer that if they choose to sell Outback
products below the suggested list price in the future, they will not
advertise it, period. They're allowed to say something like "Call for
pricing".

Also, Robin is trying to come up with a short line he can include in
future advertisements, recommending that customers hire a professional
to install Outback products. He'd appreciate help from some of you
marketing wizards out there. He wants to come up with it soon so it can
go out in the next HP ads (due next week)

"Hiring a pro is one of the best investments you can make." " Do it
right the first time, hire a pro." " CAUTION: Outback Products perform
best in a professionally designed and installed RE system." Anybody know
how to say all that in one line?

Send suggestions to rgudgel at outbackpower.com

Thanks,

Greg

"Nick Nicholas, APS" wrote:

> Hi Kurt:
>     One of the companies in HP this month has quoted two of my 
> customer in the last three months.  The company, based in TX, has a 
> two page add in HP with pricing listed higher than what they have been

> quoting.  They have been quoting my customers $3.35 (freight included,

> no sales tax) per watt for 16 Sharp modules or more.  If anyone wants 
> to stop buying from their distributor, this retailer could possibly
give you a better deal!
>     This internet company quoted SWR-2500U-SBDs to a customer for 5% 
> lower than most any distributor.  Possibly, the internet company isn't

> aware of the recent price increases on the imported inverters, or they

> have old stock.
>
>             Nick Nicholas
>             Chief of Engineering
>             Alternative Power Systems, Inc.
>             135 Colfax Ave. Grass Valley CA 959545
>             530-274-0588 530-274-0589 530-913-5605
>             aps at sbcglobal.net alternativepowersystems.com
>
> Add this card to your address book
>
> Alternative Power Systems
> www.alternativepowersystems.com
> aps at sbcglobal.net
> 135 Colfax Ave.
> Grass Valley, CA 95945
> (530) 274-0588 phone
> (530) 274-0589 fax
> ----- Original Message -----
> From: "sunwise" <sunwise at cheqnet.net>
> To: <RE-wrenches at topica.com>
> Sent: Thursday, May 15, 2003 8:38 PM
> Subject: Marketing issue [RE-wrenches]
>
> > Thanks to all who have replied regarding this marketing dilemma.
> >
> > All of your replies have helped me in making the decision to 
> > continue selling HP out of my storefront.  Some times it doesn't 
> > seem to make economic sense to do something, but it just makes 
> > regular sense?  I sell this to my customers on a regular basis and I

> > guess I'll keep the faith in that concept.
> >
> > Kurt Nelson
> >
> > PS - It still really pisses me off some times.  That job was in the 
> > neighborhood!
> >
> > PPS -- I'm going to call these folks and get a sense for what is up 
> > with their marketing.  Maybe it turns out they are also using truly 
> > false statements and scams to make a living on these advertised 
> > prices.  We need to stay on top of such crap happening in our 
> > industry. Give em a call and ask a bunch of solar questions, might 
> > be interesting.
> >
> > - - - -
> > To send a message: RE-wrenches at topica.com
> >
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> > http://www.topica.com/lists/RE-wrenches/
> >
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> >
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> >
> > Hosted by Home Power magazine
> >
> > Moderator: michael.welch at homepower.com
> >
> >
> >
>
> ----------------------------------------------------------------------
> ------
> ----
>
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> To send a message: RE-wrenches at topica.com
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--
Greg Egan
Alaska Renewable Energy
981 Gold Mine Trail Fairbanks, Alaska 99712
Phone: 907-457-4299; Fax: 907-457-4290; Email: gegan at renewalaska.com
URL:  http://www.renewalaska.com

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Check out participant bios: www.mrsharkey.com/wrenches/index.html

Hosted by Home Power magazine

Moderator: michael.welch at homepower.com

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Archive of previous messages: http://www.topica.com/lists/RE-wrenches/

List rules & etiquette: http://www.mrsharkey.com/wrenches/etiquete.htm

Check out participant bios: www.mrsharkey.com/wrenches/index.html

Hosted by Home Power magazine

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