Marketing issue [RE-wrenches]

[Greg Egan]

Wrenches,

I just got off the phone with Robin Gudgel at Outback. We we're discussing a
certain retailer from Texas, and pricing. He
asked me to post this message to the list. (Chris Freitas is out of town)

In short, he explained to the dealer that if they choose to sell Outback
products below the suggested list price in the future, they
will not advertise it, period. They're allowed to say something like "Call for
pricing".

Also, Robin is trying to come up with a short line he can include in future
advertisements, recommending that customers hire a
professional to install Outback products. He'd appreciate help from some of you
marketing wizards out there. He wants to
come up with it soon so it can go out in the next HP ads (due next week)

"Hiring a pro is one of the best investments you can make." " Do it right the
first time, hire a pro." " CAUTION: Outback
Products perform best in a professionally designed and installed RE system."
Anybody know how to say all that in one line?

Send suggestions to rgudgel at outbackpower.com

Thanks,

Greg

"Nick Nicholas, APS" wrote:

> Hi Kurt:
>     One of the companies in HP this month has quoted two of my customer in
> the last three months.  The company, based in TX, has a two page add in HP
> with pricing listed higher than what they have been quoting.  They have been
> quoting my customers $3.35 (freight included, no sales tax) per watt for 16
> Sharp modules or more.  If anyone wants to stop buying from their
> distributor, this retailer could possibly give you a better deal!
>     This internet company quoted SWR-2500U-SBDs to a customer for 5% lower
> than most any distributor.  Possibly, the internet company isn't aware of
> the recent price increases on the imported inverters, or they have old
> stock.
>
>             Nick Nicholas
>             Chief of Engineering
>             Alternative Power Systems, Inc.
>             135 Colfax Ave. Grass Valley CA 959545
>             530-274-0588 530-274-0589 530-913-5605
>             aps at sbcglobal.net alternativepowersystems.com
>
> Add this card to your address book
>
> Alternative Power Systems
> www.alternativepowersystems.com
> aps at sbcglobal.net
> 135 Colfax Ave.
> Grass Valley, CA 95945
> (530) 274-0588 phone
> (530) 274-0589 fax
> ----- Original Message -----
> From: "sunwise" <sunwise at cheqnet.net>
> To: <RE-wrenches at topica.com>
> Sent: Thursday, May 15, 2003 8:38 PM
> Subject: Marketing issue [RE-wrenches]
>
> > Thanks to all who have replied regarding this marketing dilemma.
> >
> > All of your replies have helped me in making the decision to continue
> > selling HP out of my storefront.  Some times it doesn't seem to make
> > economic sense to do something, but it just makes regular sense?  I sell
> > this to my customers on a regular basis and I guess I'll keep the faith
> > in that concept.
> >
> > Kurt Nelson
> >
> > PS - It still really pisses me off some times.  That job was in the
> > neighborhood!
> >
> > PPS -- I'm going to call these folks and get a sense for what is up with
> > their marketing.  Maybe it turns out they are also using truly false
> > statements and scams to make a living on these advertised prices.  We
> > need to stay on top of such crap happening in our industry. Give em a
> > call and ask a bunch of solar questions, might be interesting.
> >
> > - - - -
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> >
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> >
> >
>
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--
Greg Egan
Alaska Renewable Energy
981 Gold Mine Trail Fairbanks, Alaska 99712
Phone: 907-457-4299; Fax: 907-457-4290; Email: gegan at renewalaska.com
URL:  http://www.renewalaska.com

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