PV as an investment [RE-wrenches]

[Smitty]

Howdy all. Reading all these wonderful posts about the payback wall people
have built around themselves before contacting us, something occurred to me,
and that is this. I don't know how old all of you are, but I suspect most of
us are middle aged. After WW II, a lot of lads came home to a booming economy,
and badda bing, badda boom, the baby boom was on. Young couples in the
strongest economy on earth, out achieving the American dream for decades. He
is where we come in. A generation watching our parents getting houses, new and
better appliances of all kinds, cars with fins, and the marketing boob tube
teaching us new, bigger and better.

Many of the customers we deal with nationwide are of this generation. Our
company roots are in solar thermal, but we to, still hear the "P" word and one
of my other dreaded words, "efficiency".

Since some of these baby boomers are now yuppies, I find they look at things
they don't understand as an investment, as opposed to a Ford Expedition. ME
WANT. I'll spare you the whole spiel, but it is quite simple to explain the
economics of solar thermal vs a furnace or water heater in terms of an
investment. About this time the Mrs. pops up, "It will make our house look
ugly.". And so it goes. Sometimes the wall comes down (sometimes on my head).

One last point. I find it is much easier to sell solar to our BB brethren,
after they have already made a luxury purchase, i.e. a remote hunting cabin,
RV or a cold swimming pool.

Smitty

"Bill Loesch, Saint Louis Solar" wrote:

> My compliments Jeff for the creative thinking. Anyone else have an
> effective reply to utility comparisons?
>
> Bill Loesch
>
> RE-wrenches said:
> >When asked either "what's the  payback", or "how does this compare to the
> utility co.", I simply
> >said  "It's the cheapest clean power you can buy."
>
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