<html><head><style type="text/css"><!-- DIV {margin:0px;} --></style></head><body><div style="font-family:arial, helvetica, sans-serif;font-size:10pt"><div style="color: black; font-family: arial, helvetica, sans-serif; font-size: 10pt; ">Andrew</div><div style="color: black; font-family: arial, helvetica, sans-serif; font-size: 10pt; "><br></div><div style="color: black; font-family: arial, helvetica, sans-serif; font-size: 10pt; ">Perhaps another approach could be warranted? Joint venture relationships can serve each party well, as long as their structured in a way that benefits the companies involved.</div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">Roofers are a good source of leads for us and visa versa. Its worked for me and I know of others that also see value in this across the country.</font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2"><br></font></div><div><font
class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">The work we do, in the grid tied arena falls into two generally accepted categories:</font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">Mechanical work</font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">Electrical work</font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">Yes, some jurisdictions may say it is all electrical work and finding a demarcation point is open to discussion, but this is how its being performed across the globe now.</font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2"><br></font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">If we like it or not, its going to continue. Here in our market there are over 150 companies (that I can count) doing PV. When I
started, there where about 6. General contractors and the like. They need electrical contractors to perform the electrical portion of the work. In many ways, many of these other types of contracting companies are far better at lead generation, marketing and sales than the top electrical contractors and here is why- historically, electrical contractors have subordinated themselves to general contractors and are "bidders". Even today, many of my electrical contractor competitors are ok, with just doing the installation work for the general contractors or sales and marketing companies, as they want to focus on doing the work only and don't have the temperament for running a sales force.</font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2"><br></font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">Lastly, I believe you can offer other ancillary services to your
customers, increasing the value of the relationship that have higher margins than the commoditized residential pv markets today.</font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2"><br></font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">So, I think we all need to do like Darwin mentioned and adapt to the market conditions, so we can not just survive, but thrive in our gold rush. How about a residential PPA for your customers to differentiate?</font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2"><br></font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">Aloha</font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2"><br></font></div><div><font class="Apple-style-span" face="arial, helvetica, sans-serif" size="2">Keith</font></div><div
style="font-family: arial, helvetica, sans-serif; font-size: 10pt; color: black; "><br><div style="font-family:times new roman, new york, times, serif;font-size:12pt"><font size="2" face="Tahoma"><hr size="1"><b><span style="font-weight: bold;">From:</span></b> Solar Energy Solutions <solarenergysolutions@yahoo.com><br><b><span style="font-weight: bold;">To:</span></b> RE-wrenches <re-wrenches@lists.re-wrenches.org><br><b><span style="font-weight: bold;">Sent:</span></b> Fri, January 28, 2011 6:41:29 AM<br><b><span style="font-weight: bold;">Subject:</span></b> Re: [RE-wrenches] Roofers installing solar = creative, new installation methods<br></font><br>
<table cellspacing="0" cellpadding="0" border="0"><tbody><tr><td valign="top" style="font:inherit;"><div>Joel,</div>
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<div>Our company cannot survive without selling an entire system. When we help the unqualified and untrained we legitimize unsubstantiated pv businesses. We get a dozen phone calls a month from folks wanting us to install their systems. It is a rat hole and we have learned that not only are such ventures unprofitable, they are fraught with poor designs and a plethora of other hassles. This whole thing reminds me of the Carter solar Gold Rush where, sure, a bunch of systems were installed, but look at the damage it did to the industry.</div>
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<div>Respectfully, <br><br><br></div>
<div><strong><font face="arial">Andrew Koyaanisqatsi</font></strong></div>
<div><font face="arial">President</font></div>
<div><strong><font face="arial">Solar Energy Solutions, Inc.</font></strong></div>
<div><font face="arial">Since 1987,</font></div>
<div><font face="arial">Moving Portland and Beyond </font></div>
<div><font face="arial">to an Environmentally Sustainable Future.</font></div>
<div><font face="arial"></font></div>
<div><font face="arial"><strong>503-238-4502</strong></font></div>
<div><strong><font face="System"><a rel="nofollow" target="_blank" href="http://www.solarenergyoregon.com/">www.solarenergyoregon.com</a> </font></strong></div>
<div><font face="comic sans ms"><strong></strong></font> </div>
<div><font face="comic sans ms"><strong>"Better one's House too little one day</strong></font></div>
<div><font face="comic sans ms"><strong>than too big all the Year after."</strong></font></div><br><br>--- On <b>Fri, 1/28/11, Joel Davidson <i><joel.davidson@sbcglobal.net></i></b> wrote:<br>
<blockquote style="BORDER-LEFT:rgb(16,16,255) 2px solid;PADDING-LEFT:5px;MARGIN-LEFT:5px;"><br>From: Joel Davidson <joel.davidson@sbcglobal.net><br>Subject: Re: [RE-wrenches] Roofers installing solar = creative, new installation methods<br>To: "RE-wrenches" <re-wrenches@lists.re-wrenches.org><br>Date: Friday, January 28, 2011, 7:06 AM<br><br>
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<div><font size="2" face="Arial">Guys,</font></div>
<div><font size="2" face="Arial">You're missing a business opportunity. Instead of complaining about roofers' bad work and competition, show the company owners photos of their screw-ups and your quality work. Tell him that he is a risk. Then offer to do their design and electrical installation (let them do the sales, roofing, and grunt work).</font></div>
<div><font size="2" face="Arial">Joel Davidson</font></div>
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<div style="FONT:10pt arial;">----- Original Message ----- </div>
<div style="FONT:10pt arial;BACKGROUND:#e4e4e4;"><b>From:</b> <a rel="nofollow" title="warren@wind-sun.com" target="_blank" href="http://us.mc318.mail.yahoo.com/mc/compose?to=warren@wind-sun.com">Warren Lauzon</a> </div>
<div style="FONT:10pt arial;"><b>To:</b> <a rel="nofollow" title="re-wrenches@lists.re-wrenches.org" target="_blank" href="http://us.mc318.mail.yahoo.com/mc/compose?to=re-wrenches@lists.re-wrenches.org">RE-wrenches</a> </div>
<div style="FONT:10pt arial;"><b>Sent:</b> Friday, January 28, 2011 3:35 AM</div>
<div style="FONT:10pt arial;"><b>Subject:</b> Re: [RE-wrenches] Roofers installing solar = creative,new installation methods</div>
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<div>We have seen a lot of the roofing companies nibbling around the edges of solar installs lately. I have only seen a couple of installs personally, and they were far from what I would call professional or reliable. Not quite as bad as your example, but in one case they had used Romex to run the wiring down to the inverter, and not in conduit.</div>
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<div><b>From:</b> <a rel="nofollow" title="nicksoleilsolar@yahoo.com" target="_blank" href="http://us.mc318.mail.yahoo.com/mc/compose?to=nicksoleilsolar@yahoo.com">Nick Soleil</a> </div>
<div><b>Sent:</b> Thursday, January 27, 2011 8:11 PM</div>
<div><b>To:</b> <a rel="nofollow" title="re-wrenches@lists.re-wrenches.org" target="_blank" href="http://us.mc318.mail.yahoo.com/mc/compose?to=re-wrenches@lists.re-wrenches.org">re-wrenches@lists.re-wrenches.org</a> </div>
<div><b>Subject:</b> [RE-wrenches] Roofers installing solar = creative,new installation methods</div></div></div>
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<div style="FONT-STYLE:normal;DISPLAY:inline;FONT-FAMILY:'Calibri';COLOR:#000000;FONT-SIZE:small;FONT-WEIGHT:normal;TEXT-DECORATION:none;">
<div style="FONT-FAMILY:arial, helvetica, sans-serif;FONT-SIZE:12pt;">Hi wrenches:<br> Have you noticed that roofing companies have recently been trying to sell solar? One company thought of something that I had never considered. Listen to this neat story.<br> I was servicing a job today, where a roofing company recently removed and re-installed a PV array on a 12 degree sloped roof. The funny thing is that the roofer didn't want to penetrate his new roof, so he and the customer decided to leave the panels sitting on the composition roof without any attachments to the structure. They didn't think it was necessary! <br> Shortly afterward, the array slid down the roof, and a MultiContact connector came unplugged. The customer noticed that his system was not operating, and called us to the site. <br>
<div> </div>Nick Soleil<br>Project Manager<br>Advanced Alternative Energy Solutions, LLC<br>PO Box 657<br>Petaluma, CA 94953<br>Cell: 707-321-2937<br>Office: 707-789-9537<br>Fax: 707-769-9037
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