[RE-wrenches] Retail price lists

[Jay]

Hi All 

I have a question about how wrenches are dealing with charging for equipment as most prices of most equipment on line at or below wholesale. 

If people are marking it up, how much? what metric are people using?  I think victron might be the only company I’ve actually seen a retail price list for in years. 
Maybe it’s just marking up labor costs a lot?

I’m not doing all that much work these days but enough that I’m trying to figure this out. 

Thanks
Jay