[RE-wrenches] DIY market (was Combating requests for itemized PV pricing)

[Kirk Herander]

The DIY Market in VT is non-existent for net-metered systems (except for
those unaware of incentives), for a homeowner cannot receive a State
incentive unless purchased from and installed by a what we term a "solar
partner", approved to offer the incentive by an authorized peer review
committee. Is this the case in CA and other states with incentives? Off-grid
is another DIY story.

Kirk Herander, VT Solar, LLC



From: re-wrenches-bounces at lists.re-wrenches.org
[mailto:re-wrenches-bounces at lists.re-wrenches.org] On Behalf Of Parrish,
Peter
Sent: Saturday, August 18, 2012 3:55 PM
To: RE-wrenches
Subject: Re: [RE-wrenches] Combating requests for itemized PV pricing

This is all great stuff, and I would like to add one more "bon mot".

When I get into a situation where I am asked to break down my costs, or work
with a DIY client where they will purchase the hardware and have me install
the equipment...I gently steer the conversation to issues of quality of
design, quality equipment, customer satisfaction and warranties. I walk them
through the "what if" when an inverter fails that they purchased; and other
scenarios. 

If we get to the point where price continues to be the sole focus, I drop my
voice a few half-tones, look them in the eye (if I can) and slowly say, "If
price is your only concern, I suggest you work with another company." This
usually results in a spasm of indignation, "How dare you tell me I shouldn't
try get the lowest possible price!"

I usually say something to the effect that they have every right to pursue
the lowest price, but that approach isn't a good fit for our company.

I have never been able to turn one of these customers around so I think that
the best approach is to terminate discussion politely and ASAP.

- Peter Parrish

California Solar Engineering