Marketing list? [RE-wrenches] REFERRALS

[Joel Davidson]

Thanks to Travis Creswell, Bob-O Schultze, Todd, John Blittersdorf, Frank Fowler, Carl Reuter, Lyn, Daryl DeJoy, Bill Loesch, Baran Galocy, John Veix, Jeffery Wolfe, Andrew McCalla, Joel Schwartz, Bob Maynard, Jerry Caldwell, Matt Hamilton, Allan Sindelar, Kurt Nelson, Randy Brooks, Roger DeNault, Bob Ellison

...and a few other Wrenches who I may have missed who wrote in.

I started with the premise that a territory-based referral list would be helpful. I've changed my thinking. I may be wrong, but I think that there is no need for another list that will just send people shopping.

I am going to ask prospects if they want their system installed by an experienced professional. If they do, I will go to my Wrenches list, my IPP list, my CALSEIA list and my personal list and refer them to ONE PERSON who is nearest based on zipcode and phone area code.

Your thoughts? (Below is Michael's comments about this issue date 4/26/01.)

>
>
> Below is what the Wrenches list came up with when we decided to stop posting leads here.
>
> 1. If you get a lead you cannot handle, then either send it directly to someone you think will be interested (but not the list) or,
> 2. Send them a piece of email giving them reference to find someone else, like the www.i2p.org web site and www.homepower.com/inbiz.htm and
>
> Here's some suggested wording for email inquiries, the person first receiving the contact could send the potential client a piece of email that says:
>
> "Thanks for your interest in XXX Solar. Unfortunately, we do not do work in your geographical location. Here are some resources for you to find a reputable installing dealer near you. www.i2p.org is a professional organization of people that specialize in RE sales and installation. If you do not find something suitable there, try www.homepower.com/inbiz.htm which is a larger, more loosely gathered database of companies.
>
> If neither of those resources have what you are looking for, please email me again at the above address, and I will help you find someone to work with on your project"
>
> Michael Welch

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