NABCEP TM [RE-wrenches]

[Ray Walters]

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Could we consider some changes in the rules that might benefit NABCEP 
and its certificants? I looked at Bob-o's ad in Home Power, and I see 2 
problems:
1) The logo is right below the company name and quoting from the NABCEP 
rule book: "The mark.... may not appear immediately above, below, or 
otherwise adjacent to the name of the certified individual’s employer or 
company." So if the rules are bendable, how much lee way? I was ready to 
put the logo on our truck, and I already have it (apparently illegally) 
in a yellow pages ad, and on my website.
2) The 2nd problem with Bob-o's ad is another I've also had: You just 
can't read the writing around the edge of the logo: "North American 
Board of Certified Energy Practioners", which I think is pretty 
important. (I requested stickers from NABCEP, because my graphics guy 
didn't think he could make a legible recreation of the Mark under 10 
inches diameter.)
Oh, and rule #6 says that certificants have a resposibility to report 
misuse, or other violation.... So I already ratted on my self ......and 
super sorry Bob-o....
(I don't mean to be a pain, but years of parsing Code language has 
damaged me possibly.)
Actually my goal is noble: that every person with even a passing 
interest in solar energy would know about NABCEP, and why our 
organization was relevant. Advertising both locally and nationally, 
getting that logo out there and readible, getting some real web 
presence, etc. is all part of pushing not only NABCEP, but the idea that 
we all on this list are striving for: Solar design and installation of 
the highest standards to insure that the world adopts renewable energy 
without fear.

Ray


Prob Ezra Auerbach, DragonSun Consulting wrote:

>
>
> Hi folks, I'll chime in here on behalf of NABCEP. Ray - no one from 
> NABCEP is going to swoop down and "bust" you for the TM not having the 
> appropriate off set. We're not electrical inspectors you know. I do 
> appreciate your serious effort to use the logo correctly it protects 
> it's value for all. I also want to point to an example of a 
> certificant using their NABCEP certification in a corporate ad 
> correctly. Our own Bob-O has mastered the art of using his NABCEP 
> certification in Electron Connection's ads and on their truck. I 
> believe the trick is to reference the actual NABCEP certificant by 
> Name and cert #. Bob-O please chime in...
>
> Regards,
>
> Ezra
>
>
> Ezra Auerbach
> DragonSun Consulting - Marketing Services to the Renewable Energy 
> Industry
> Lasqueti Island, B.C. V0R 2J0
>
> ezra at lincsat.com
> 250 333 8650
>
>
>
> On 26-Oct-06, at 3:57 PM, Ray Walters wrote:
>
>>
>> Hi NABCEP Certified Solar PV Installers TM;
>>
>> I need to bring to light a potential violation of NABCEP rules that I 
>> discovered regarding my own use of the Name and credential. I have 
>> being listing myself as NABCEP ceritified, or as certified, licensed, 
>> bonded, & insured, or as a NABCEP certificant, or at least, not 
>> including the little "TM" sign with the designation. All of these 
>> uses represent clear violations of the rules governing proper use of 
>> the NABCEP mark.
>> I believe my greeting above meets the rules, but my TM is still not 
>> offset or the reduced font size, so I'm not sure.
>> Also, the logo can NOT be associated with company advertising, it can 
>> only be used with your personal name.
>> I was working with a graphics company to put the NABCEP logo on our 
>> truck, when I discovered these problems. For now I'll have to play it 
>> safe and refrain from using my certification in any more of our 
>> corporate advertising.
>> Check the rules before you blunder as I did at:
>> http://www.nabcep.org/policies.cfm
>>
>> Ray Walters
>> Solar Ray, Inc.
>>
>>
>


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